The effect of customer empowerment on adherence to expert advice
Nuno Camacho; Martijn De Jong; Stefan Stremersch
| Year of publication: |
2014
|
|---|---|
| Authors: | Camacho, Nuno ; Jong, Martijn G. de ; Stremersch, Stefan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 3, p. 293-308
|
| Subject: | Relationship | Services marketing | Adherence to expert advice | Empowerment | International marketing research | Health marketing | Gesundheitsmarketing | Health care marketing | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Dienstleistungsmarketing | Welt | World | Verbraucherberatung | Consumer advice | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010427992