The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan
Rand Al-Dmour, Emilia Al Haj Dawood, Hani Al-Dmour, Ra'ed Masa'deh
| Year of publication: |
2020
|
|---|---|
| Authors: | Al-Dmour, Rand H. ; Al Haj Dawood, Emilia ; Al-Dmour, Hani ; Masa'deh, Ra'ed |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 3, p. 239-258
|
| Subject: | information systems | mobile banking applications | customer lifestyles | online banking | Jordan | Jordanien | Electronic Banking | Electronic banking | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2020.108121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012251130