The effect of customer reviews on the perceived user experience of a mobile banking application
Justin Bateh, PhD, Timothy Klaus, PhD
| Year of publication: |
2023
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|---|---|
| Authors: | Bateh, Justin ; Klaus, Timothy |
| Published in: |
The southern business & economic journal. - Montgomery, Ala., ISSN 0743-779X, ZDB-ID 1116690-3. - Vol. 46.2023, 1, p. 35-55
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| Subject: | Reviews | User Experience | Perceived Ease of Use | Perceived Usefulness | Structured Assurance | ReviewsCharacteristics | Review Credibility | Review Helpfulness | Mobile Banking Application | Electronic Banking | Electronic banking | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061328