| Extent: | 1 Online-Ressource (15 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Marketing Letters, 23 (1), 263-277, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 6, 2012 erstellt |
| Classification: | C00 - Mathematical and Quantitative Methods. General ; D00 - Microeconomics. General ; M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M31 - Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014165932