The effect of deepfake video advertisements on the hotel booking intention of tourists
Year of publication: |
2023
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Authors: | Sivathanu, Brijesh ; Pillai, Rajasshrie |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 5, p. 1669-1687
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Subject: | Deepfake video advertisements | Hotel booking intention | Information manipulation | Media richness | Perceived value | PLS-SEM | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour |
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