The effect of discount pricing and bundling on the sales of game as a service : an empirical investigation
Hoon S. Choi, Charlie Chen
| Year of publication: |
2019
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|---|---|
| Authors: | Choi, Hoon Seok ; Chen, Charlie C. |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 20.2019, 1, p. 21-34
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| Subject: | Discount pricing | Bundling | Cloud computing | GaaS (Game as a Service) | Competitive intensity | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Cloud Computing | Rabatt | Rebate | Spieltheorie | Game theory | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156389