The effect of endorsers' sports results on their sponsors' performance : the shark fin effect
Juan Luis Nicolau and María Jesús Santa María
| Year of publication: |
2024
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| Authors: | Nicolau, Juan Luis ; Santa Maria, María Jesús |
| Published in: |
International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association. - Morgantown, WV : FiT Publishing, ISSN 1558-6235, ZDB-ID 2217184-8. - Vol. 19.2024, 3, p. 152-163
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| Subject: | Equity Theory | brand equity theory | celebrity endorsement | firm value | sponsorship | Sponsoring | Sponsorship | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Werbewirkung | Advertising effects | Unternehmenswert | Firm value | Sportmarketing | Sports marketing | Sportler | Athletes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015046129