The effect of eWOM from indentiy and non-identity social media on movie sales
Ismail Karabas, Nik Nikolov, Brittany Wood
| Year of publication: |
2021
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|---|---|
| Authors: | Karabas, Ismail ; Nikolov, Nik ; Wood, Brittany |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 33.2021, 3, p. 289-304
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| Subject: | electronic word-of-mouth | identity-focused social media | non-identity-focused social media | movie box office sales | Social Web | Social web | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Film | Online-Marketing | Internet marketing | Kino | Movie theatre | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648608