The effect of eWOM on movie sales considering competition and culture
JungWon Lee, Cheol Park
| Year of publication: |
2024
|
|---|---|
| Authors: | Lee, Jungwon ; Park, Cheol |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 26.2024, 2, Art.-No. 1, p. 60-76
|
| Subject: | eWOM | Competition | Culture | Cue utilization theory | Movie | Korea | US | Filmwirtschaft | Film industry | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Virales Marketing | Viral marketing | Wettbewerb | Film | USA | United States | Kino | Movie theatre | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015398962