THE EFFECT OF GENERIC DAIRY ADVERTISING ON THE HOUSEHOLD DEMAND FOR MILK AND CHEESE

Consistent two-step censored estimation is applied to household demand equations for disaggregated milk and cheese products. The long-run advertising elasticity for total milk was positive, largely due to low fat milk; however the elasticity for cheese was not significant, and only shredded cheese had a positive, significant response.

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Year of publication:	2000
Authors:	Schmit, Todd M. ; Chung, Chanjin ; Dong, Diansheng ; Kaiser, Harry M. ; Gould, Brian W.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	censored regression \| household demand \| generic advertising \| Consumer/Household Economics \| Demand and Price Analysis \| Marketing

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Extent:	application/pdf
Series:	2000 Annual meeting, July 30-August 2, Tampa, FL.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2000 Annual meeting, July 30-August 2, Tampa, FL Number 21775
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005320423