The effect of glucose consumption on customers' price fairness perception
Year of publication: |
2014
|
---|---|
Authors: | Linzmajer, Marc ; Hubert, Anita Mirja ; Eberhardt, Tim ; Fojcik, Thomas M. ; Kenning, Peter |
Published in: |
Neuroeconomics. - Düsseldorf : Handelsblatt Fachmedien, ISBN 978-3-942543-39-2. - 2014, p. 7-49
|
Subject: | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
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