The effect of goal type of user-generated content on consumers' compensatory consumption behavior
Hao Zhang, Dewen Meng and Xiaolin Lv
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Hao ; Meng, Dewen ; Lv, Xiaolin |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 5, p. 1248-1269
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| Subject: | Closed social media platform | Compensatory consumption | Goal type | Self-efficacy | Social comparison | User-generated content | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2023-0573 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210515