The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
| Year of publication: |
2006
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| Authors: | Bohlmann, Jonathan D. ; Rosa, José Antonio ; Bolton, Ruth N. ; Qualls, William J. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 4, p. 301-321
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