The effect of image richness on customer engagement : evidence from Sina Weibo
Lu Zhao, Mingli Zhang, Yaxin Ming, Tao Niu, Yu Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Zhao, Lu ; Zhang, Mingli ; Ming, Yaxin ; Niu, Tao ; Wang, Yu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-14
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| Subject: | Behavioral engagement | Cognitive engagement | Deep learning | Emotional engagement | Image richness | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Leistungsmotivation | Work motivation | Kundenintegration | Customer integration | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113307 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468679