The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
| Year of publication: |
2013
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|---|---|
| Authors: | Hui, Sam K ; Jeffrey Inman, J ; Huang, Yanliu ; Suher, Jacob |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 77.2013, 2, p. 1-16
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