The effect of information presentation modes on tourists’ responses in Internet marketing : the moderating role of emotions
Ching-Hsuan Yeh, Yi-Shun Wang, Hsien-Ta Li and Shuo-Yan Lin
| Year of publication: |
November 2017
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|---|---|
| Authors: | Yeh, Ching-Hsuan ; Wang, Yi-Shun ; Li, Hsien-Ta ; Lin, Shuo-Yan |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 8, p. 1018-1032
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| Subject: | Virtual reality (VR) | information presentation | emotions | tourists’ response | Internet marketing | Emotion | Online-Marketing | Urlaubsverhalten | Holiday behaviour | Internet | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2016.1276509 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758780