The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service
Year of publication: |
2020
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Authors: | Kim, Dongyoup ; Hyun, Hyowon ; Park, Jungkun |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-10
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Subject: | Color | Classical and expressive aesthetic perception | S-O-R model | Luxury services | Luxusgüter | Luxury goods | Emotion | Ästhetik | Aesthetics | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Gesellschaft | Society | Wahrnehmung | Perception |
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