The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Year of publication: |
2023
|
---|---|
Authors: | Soleimani, Maryam ; Dana, Leo Paul ; Aidin, Salamzadeh ; Bouzari, Parisa ; Ebrahimi, Pejman |
Published in: |
Journal of Asian business and economic studies : JABES. - Bingley, United Kingdom : Emerald Publishing Limited, ISSN 2515-964X, ZDB-ID 2999651-X. - Vol. 30.2022, 2, p. 143-163
|
Subject: | Brand loyalty | Financial performance | Internal branding | Psychological empowerment | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Markentreue | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model |
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