The effect of market orientation on buyer-seller relationship satisfaction
|Year of publication:||
|Authors:||Sanzo, Maria José ; Santos, Maria Leticia ; Vázquez, Rodolfo ; Álvarez, Luis Ignacio|
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 32.2003, 4, p. 327-346
Vázquez, Rodolfo, (2002)
Determinants of the Sources of Conflict Perceived by Manufacturers and Distributors in the Spanish Chemical Sector - This work has focused on the potential sources of conflict which may arise within an industrial distribution channel. The following sections report the theoretical bases which are applicable to this area of study, as well as the results of an empirical research work conducted in ...
Sanzo, Maria José, (2000)
SANZO, María José, (2012)
- More ...