The effect of market orientation on new product development : a literature review
Yu Li, En Xie and Lulu Cheng
| Year of publication: |
2017
|
|---|---|
| Authors: | Li, Yu ; Xie, En ; Cheng, Lulu |
| Published in: |
Chinese management studies : CMS. - Bingley : Emerald, ISSN 1750-614X, ZDB-ID 2323546-9. - Vol. 11.2017, 4, p. 582-598
|
| Subject: | Innovation | New product development | Market orientation | Produktentwicklung | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CMS-04-2017-0090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011805105