The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Gina S. Mohr, Donald R. Lichtenstein, & Chris Janiszewski
| Year of publication: |
2012
|
|---|---|
| Authors: | Mohr, Gina S. ; Lichtenstein, Donald R. ; Janiszewski, Chris A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 1, p. 59-75
|
| Subject: | Convenience Food | Convenience food | Produktinformation | Product information | Ernährungsverhalten | Eating habit | Körpergewicht | Body weight | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729591