The effect of matching promotion type with purchase type on green consumption
Dongxiao Guan, Yunfei Lei, Yu Liu, Qinhai Ma
| Year of publication: |
2024
|
|---|---|
| Authors: | Guan, Dongxiao ; Lei, Yunfei ; Liu, Yu ; Ma, Qinhai |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103732, p. 1-13
|
| Subject: | Green consumption | Green trust | Purchase type | Sales promotion | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103732 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085032