The effect of menu presentation on consumers’ willingness to purchase
Jungtae Soh and Amit Sharma
| Year of publication: |
2021
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|---|---|
| Authors: | Soh, Jungtae ; Sharma, Amit |
| Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 21.2021, 3, p. 289-302
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| Subject: | Transaction costs | information costs | visual and verbal information | food decision | willingness to purchase | choice presentation | Konsumentenverhalten | Consumer behaviour | Informationskosten | Information costs | Zahlungsbereitschaftsanalyse | Willingness to pay | Transaktionskosten | Informationsverhalten | Information behaviour | Produktinformation | Product information | Experiment | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358420987585 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593198