The effect of mobile reviewing on review helpfulness : the moderation of review solicitation and reviewer popularity
Chunyu Li, Tingting Mo, Wenjin Huo, Liye Zhu
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Chunyu ; Mo, Tingting ; Huo, Wenjin ; Zhu, Liye |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 11, p. 2942-2959
|
| Subject: | eWOM | mobile reviews | review content feature | review helpfulness | review solicitation | reviewer popularity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133923