The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
| Year of publication: |
2012
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|---|---|
| Authors: | Marchegiani, Christopher ; Phau, Ian |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 22.2012, 1 (1.2.), p. 27-54
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