The effect of older adults' age identity on attitude toward online travel websites and e-loyalty
Year of publication: |
2017
|
---|---|
Authors: | Kim, Joonhyeong Joseph ; Ahn, Young-joo ; Kim, Insin |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 11, p. 2921-2940
|
Subject: | Older adults | Attitude | Age identity | E-loyalty | Motivational orientation | Online travel websites | Website | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Online-Handel | Online retailing | Persönlichkeitspsychologie | Personality psychology | Urlaubsverhalten | Holiday behaviour | Zielgruppe | Target group | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
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