The effect of on-line consumer reviews on consumer purchasing intention : the moderating role of involvement
Do-Hyung Park; Jumin Lee and Ingoo Han
| Year of publication: |
2007
|
|---|---|
| Authors: | Park, Do-Hyung ; Lee, Jumin ; Han, Ingoo |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 11.2007, 4, p. 125-148
|
| Subject: | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Unterhaltungselektronik | Consumer electronics | Experiment | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003505779