The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Han Shen, Laurie Wu, Sitong Yi and Lan Xue
| Year of publication: |
2020
|
|---|---|
| Authors: | Shen, Han ; Wu, Luorong ; Yi, Sitong ; Xue, Lan |
| Subject: | Chinese consumer behavior | dependence | engagement | Online interactivity | online travel community | online travel community user | online trust | personalization | travel experience sharing | value co-creation | Social Web | Social web | Online-Handel | Online retailing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | China | Personalisierung | Personalization | Reisevermittler | Travel agency | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2018.1553749 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289345