The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Ran Liu, Enxi An, and Wenkai Zhou
| Year of publication: |
2021
|
|---|---|
| Authors: | Liu, Ran ; An, Enxi ; Zhou, Wenkai |
| Subject: | Google Trends | Search engine | Word of mouth | eWOM | Performance | Social Media | Suchmaschine | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | USA | United States | Internet | Konsumentenverhalten | Consumer behaviour | Online-Recherche | Online search | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2020.1867478 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607668