The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Year of publication: |
2021
|
---|---|
Authors: | Liu, Ran ; An, Enxi ; Zhou, Wenkai |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 4, p. 423-434
|
Subject: | Google Trends | Search engine | Word of mouth | eWOM | Performance | Social Media | Suchmaschine | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Unternehmenserfolg | Firm performance | USA | United States | Internet |
-
Web Trends : a valuable tool for business research
France, Stephen L., (2021)
-
Alboqami, Hassan, (2015)
-
Lee, Mi Kyung, (2017)
- More ...
-
Contextual influences on marketing and consumerism : an East Asian perspective
Zhou, Wenkai, (2021)
-
Make the apps stand out : discoverability and perceived value are vital for adoption
Jiang, Ling, (2021)
-
Securing Higher-Quality Data from Self-Administered Questionnaires
Kostyk, Alena, (2022)
- More ...