The effect of online shopping channels on brand choice, product exploration and price elasticities
Katherine Harris-Lagoudakis
| Year of publication: |
2023
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|---|---|
| Authors: | Harris-Lagoudakis, Katherine |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 87.2023, p. 1-39
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| Subject: | Retail | E-commerce | Consumer demand | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Preiselastizität | Price elasticity | Einzelhandel | Retail trade | Electronic Commerce | Markenartikel | Brand | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2022.102918 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280023