The effect of online social network characteristics on consumer purchasing intention of social deals
Min-Sook Park, Jong-Kuk Shin & Yong Ju
| Year of publication: |
2014
|
|---|---|
| Authors: | Park, Min Sook ; Shin, Jong-kuk ; Ju, Yong |
| Published in: |
Global economic review. - Abingdon, Oxfordshire : Routledge, ISSN 1226-508X, ZDB-ID 1398828-1. - Vol. 43.2014, 1, p. 25-41
|
| Subject: | Online social network structure | social commerce | purchase intention | network involvement | S-O-R framwork | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010339721