The effect of optic choice framing on short-term regret from actions/inactions : implications for marketing strategies
Chanthika Pornpitakpan
| Year of publication: |
2010
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|---|---|
| Authors: | Pornpitakpan, Chanthika |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 3, p. 132-137
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| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653818