The effect of package shape on apparent volume : an exploratory study with implications for package design
Lawrence L. Garber, Eva M. Hyatt, and Ünal Ö. Boya
| Year of publication: |
2009
|
|---|---|
| Authors: | Garber, Lawrence L. ; Hyatt, Eva M. ; Boya, Ünal Ö. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 3, p. 215-234
|
| Subject: | Lebensmittelverpackung | Food packaging | Produktgestaltung | Product design | Wahrnehmung | Perception |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003867492