The effect of packaging size on purchase intention : the case of Tunisian olive oil in the USA market
Imene Trabelsi Trigui, Mohamed Abdelmoula
| Year of publication: |
2019
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|---|---|
| Authors: | Trigui, Imene Trabelsi ; Abdelmoula, Mohamed |
| Published in: |
International journal of business and economics research : IJBER. - [New York, NY] : Science Publishing Group, ISSN 2328-7543, ZDB-ID 2758923-7. - Vol. 8.2019, 5, p. 320-324
|
| Subject: | Olive Oil | Packaging Size | Purchase Intention | Consumer Preferences | Value for Money | Olivenöl | Olive oil | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | USA | United States | Tunesien | Tunisia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.11648/j.ijber.20190805.19 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012236891