The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis
Year of publication: |
2023
|
---|---|
Authors: | Cengiz, Hakan ; Şenel, Mehmet |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2023, 3, p. 405-425
|
Publisher: |
Emerald Publishing Limited |
Subject: | Perceived scarcity | Fear of missing out | Impulse-buying tendencies | Fast fashion | Product scarcity |
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