The effect of personal and virtual word-of-mouth on technology acceptance
Year of publication: |
2012
|
---|---|
Authors: | Parry, Mark E. ; Kawakami, Tomoko ; Kishiya, Kazuhiro |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, p. 952-966
|
Subject: | Japan | Virales Marketing | Viral marketing | Innovationsakzeptanz | Innovation adoption | Videogerät | Home video product |
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