The effect of positive anticipatory utility on product pre‑order evaluations and choices
Amaradri Mukherjee, Ronn J. Smith, Scot Burton
| Year of publication: |
2023
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|---|---|
| Authors: | Mukherjee, Amaradri ; Smith, Ronn J. ; Burton, Scot |
| Subject: | Positive affect | Positive anticipatory utility | Product pre-ordering | Sales promotion | Verkaufsförderung | Konsumentenverhalten | Consumer behaviour | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00810-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251242