The effect of price on word of mouth : first time versus heavy repeat visitors
Kurt Matzler, Karin Teichmann, Andreas Strobl, Michael Partel
| Year of publication: |
February 2019
|
|---|---|
| Authors: | Matzler, Kurt ; Teichmann, Karin ; Strobl, Andreas ; Partel, Michael |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 70.2019, p. 453-459
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| Subject: | Customer satisfaction | Price | Word of mouth | Hierarchical linear modelling | Virales Marketing | Viral marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.09.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949903