The effect of price promotions on impulse buying : the mediating role of service innovation in fast moving consumer goods
Seyed Hasan Hosseini, Fatemeh Haghverdi Zadeh, Majid Mohammad Shafiee, Ebrahim Hajipour
| Year of publication: |
2020
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|---|---|
| Authors: | Hosseini, Seyed Hasan ; Zadeh, Fatemeh Haghverdi ; Shafiee, Majid Mohammad ; Hajipour, Ebrahim |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 33.2020, 3, p. 320-336
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| Subject: | price promotion strategies | innovation services | impulse buying | fast moving consumer goods | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumgüterindustrie | Consumer goods industry | Innovation | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2020.105828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199305