The effect of product aesthetics information on website appeal in online shopping
Year of publication: |
2017
|
---|---|
Authors: | Peng, Xianghui ; Peak, Daniel ; Prybutok, Victor ; Xu, Chenyan |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 8.2017, 2, p. 190-209
|
Subject: | Experimental design | Structural equation modeling | E-commerce | Affective mechanisms | Cognitive mechanisms | Product aesthetics | Experiment | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Electronic Commerce | Produktgestaltung | Product design | Kognition | Cognition |
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