The effect of product diversification strategies on the performance of health insurance conglomerates
Year of publication: |
Januar 2016
|
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Authors: | Cole, Cassandra R. ; Karl, Bradley |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 48.2016, 1/3, p. 190-202
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Subject: | Diversification | firm performance | firm strategy | insurance companies | Unternehmenserfolg | Firm performance | Diversifikation | Krankenversicherung | Health insurance | Strategisches Management | Strategic management | Versicherung | Insurance |
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