The effect of product touch information and sale proneness on consumers' responses to price discounts
Atefeh Yazdanparast, Monika Kukar-Kinney
| Year of publication: |
2023
|
|---|---|
| Authors: | Yazdanparast, Atefeh ; Kukar-Kinney, Monika |
| Subject: | extrinsic and intrinsic product cues | perceived quality | price discount | product touch | purchase behavior | sale proneness | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21755 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465217