The effect of product variety in multiproduct retail pricing : the case of supermarkets
Hyunchul Kim, Jungwon Yeo
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Hyunchul ; Yeo, Jungwon |
| Subject: | consumer search | Multiproduct retail pricing | product variety | supermarkets | Lebensmitteleinzelhandel | Food retailing | Produktdifferenzierung | Product differentiation | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | Mehrproduktfertigung | Multiproduct production | Theorie | Theory | Preismanagement | Pricing strategy | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00036846.2022.2102131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294899