The effect of products attributes customer satisfaction on brand loyalty in the electronic appliances industry: case of Jordan
Nemer Aburumman, Asisa Nieto
| Year of publication: |
2019
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|---|---|
| Authors: | Aburumman, Nemer ; Nieto, Asisa |
| Published in: |
Oradea journal of business and economics. - Oradea : Editura Universităṭii din Oradea, ISSN 2501-1596, ZDB-ID 2854514-X. - Vol. 4.2019, special issue, p. 39-51
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| Subject: | Products Attributes | Customer Satisfaction | Jordan | Brand Loyalty | IT Management | Kundenzufriedenheit | Customer satisfaction | Jordanien | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markentreue | Brand loyalty | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159530