The effect of religiosity and demographic variables on Arab women consumers' self-expression through luxury brands : a mixed methods study
Baker Ahmad Alserhan, Daphne Halkias, Aisha Wood Boulanouar, Marcos Komodromos, Tahar Lazhar Ayed, Othman Althawadi
| Year of publication: |
2022
|
|---|---|
| Authors: | Alserhan, Baker Ahmad ; Halkias, Daphne ; Boulanouar, Aisha Wood ; Komodromos, Marcos ; Ayed, Tahar Lazhar ; Al Thawadi, Othman Mohammed O. |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1745-1329, ZDB-ID 2231575-5. - Vol. 26.2022, 3, p. 252-284
|
| Subject: | Arab women consumers | complexity theory | luxury brands | nuanced theory | religiosity | self-expression | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Arabische Staaten | Arab countries | Frauen | Women | Religion | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/GBER.2022.122384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013193842