The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention
Shang Li, Jie Chen, Yiwen Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Shang ; Chen, Jie ; Chen, Yiwen |
| Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440226