The effect of return policy leniency on consumer purchase and return decisions : a meta-analytic review
Narayan Janakiraman, Holly A. Syrdal, Ryan Freling
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Janakiraman, Narayan ; Srydal, Holly A. ; Freling, Ryan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 226-235
|
| Subject: | Product returns | Money back guarantee | Meta-analysis | Return policy | Post-purchase decision making | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011505034