The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment
| Year of publication: |
2011
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| Authors: | Kamins, Michael A. ; Noy, Avi ; Steinhart, Yael ; Mazursky, David |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 25.2011, 4, p. 241-251
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