The effect of social media on customer loyalty and company performance of insurance industry
Narges Delafrooz, Marzieh Zendehdel, Maryam Fathipoor
| Year of publication: |
2017
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|---|---|
| Authors: | Delafrooz, Narges ; Zendehdel, Marzieh ; Fathipoor, Maryam |
| Published in: |
International journal of economics and financial issues : IJEFI. - Mersin : EconJournals, ISSN 2146-4138, ZDB-ID 2632572-X. - Vol. 7.2017, 3, p. 254-264
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| Subject: | Social Media | Loyalty | Contagion Theory | Performance | Brand Reputation | Customer Interaction | Insurance Companies | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Versicherung | Insurance | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance | Firmenimage | Corporate reputation | Kundenbindung | Customer retention | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011819870