The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
Year of publication: |
2006-12-04
|
---|---|
Authors: | Woodside, Frances M. ; Summers, Jane ; Johnson Morgan, Melissa |
Other Persons: | Ali, Yunus (contributor) ; van Dessel, Maria (contributor) |
Publisher: |
Queensland University of Technology, School of Advertising, Marketing and Public Relations |
Subject: | Advertising and Public Relations | Marketing and Market Research |
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